Not many American clubs have the year-round exposure and appeal of the Cincinnati Saints. The Ohio side is a major player in several national leagues, including the National Premier Soccer League (NPSL) and the Women’s Premier Soccer League (WPSL). The club has also been a force in the indoor game for years and they are looking to rejoin the Major Arena Soccer League (MASL) this season, which will raise their profile even further.
Playing year-round puts the Saints in the public eye for ten months out of the year, giving them an edge over the competition and providing extra value for their sponsors.
Cincinnati is part of one of the most coveted soccer markets in the country, thanks to over 55,000 youth players in the Greater Cincinnati area. It is a truly a hotbed for the beautiful game with the Saints leading the way.
The Saints are an organization with big plans and even bigger expectations. They have set the goal of making the postseason during the 2016 NPSL season with the hope of clinching a U.S. Open Cup spot in the process.
They have already made a number of positive changes, none more important than a new team crest.
“The new crest was long time coming,” Saints President and CEO David Satterwhite remarked. “The change was needed as we designed our original crest with no intention of playing in national leagues and pro leagues representing Cincinnati. The new crest more represents Cincinnati. We wanted something that was new that showed our growth into representing Cincinnati on a regional and national stage, but at the same time kept our history of where we started and how we stayed true to our humble beginnings.”
The Lady Saints are already leading the way in the WPSL and bigger things are definitely on the horizon.
“We want to grow the Lady Saints into a NWSL team someday,” Satterwhite added. “Competition in the WPSL is pretty good. The one thing I would like to see in the WPSL is more infrastructure spending to create a better fan experience during gamedays. I would like for all the games to be streamed. We are miles ahead of other clubs when it comes to that since we have it for the men as well. The good thing is that the teams in our conference get it and are working to implement these things.”
Quite possibly the most impressive aspect of the Saints is their involvement in the community.
“We try to give back to every organization in our community,” Satterwhite concluded. “We do camps for kids and coaching clinics for recreational soccer organizations. We donate jerseys and tickets for organizations to raise money for their charities. We also have affiliation programs with youth organizations where we sell them tickets at a 50% discount then allow them to resell them to the public to raise money for their teams.”
The Cincinnati Saints are certainly a club to watch out for. They have all the pieces needed for incredible success and it is only a matter of time before the organization is a household name throughout the entire country. It’s truly an exciting time to be a Saints fan, regardless of whether you support the indoor team, the men’s NPSL team, or the Lady Saints of the WPSL.