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The journey of Admiral Sportswear and the England National Team is a rich tale of innovation, tradition, and style that has spanned decades. From the design of the first World Cup-winning kit in 1966 to a groundbreaking collaboration with a youth club in Los Angeles, the legacy of Admiral's England shirt continues to resonate today. The global teamwear industry has long relied on overseas manufacturing, particularly in Asia, to keep costs low and production scalable. But as delays, quality issues, and concerns over labor practices continue to plague many big-name brands, it’s becoming clear that offshore production is no longer the reliable solution it once seemed to be. In fact, many brands have found themselves at the center of a storm, with frustrated customers facing delivery delays and poor-quality gear. So, is it time for the teamwear industry to rethink its approach? For our January Cover Story, we took a quick flight to Miami for the Basel Art Festival, to witness a groundbreaking moment —The Bashmen made their debut in the Magic City. This iconic musical duo, composed of artist/creative Jidenna and artist/DJ/producer Swanky , brought their signature style and energy to the vibrant streets of Wynwood for a performance unlike any other.Journal
From 1966 to FC England
The Challenges of Outsourcing Teamwear Production
The Bashmen's New Kit: A Fusion of Music, Culture, and Soccer